DESIGN: Web UI/UX, Logo, Identity system

HEMAG Balgah AG. is a respected manufacturer of specialty machine parts in Switzerland. From 2018 the firm consolidated a new production line in the area of replacement specialty parts.


The original design was created for G&L Anstalt Co., then transferred to HEMAG  Balgah AG after a consolidation.

G&L had an idea in mind for a branding approach and the product line already defined. They contacted us for an Identity graphical design and a trade show collateral system they could take on the road.  After the consolidation, the new branding requirement was to identify with the HEMAG brand, but at the same time modernizing and bringing individuality to the existing brand. The first step was to create a new identity for the initiative, then expand this with an online presence to build the awareness, and finally a collateral system for exposition and keynote use for both EP and HEMAG.